Email Marketing Manager

When it comes to email marketing, there are a lot of moving parts. On top of making sure your emails are spam complaint, you also have to optimize for mobile devices, nail timing and frequency, organize your segmentation and personalization strategy, and craft great email.

With so many email obstacles, you really need a professional on the job to make sure your emails are being delivered, opened, and clicked on. Or you need someone to figure out why they aren't being delivered, opened, and clicked on. An all-star email marketer will get jazzed up about optimizing.

Job Description: 

Do you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and click through rates climb higher and higher? We're seeking an expert email marketer to join our team. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success. 

Responsibilities:

  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirements:

  • Any Degree or equivalent working experience.
  • Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Excellent understanding of email marketing concepts and metrics
  • Proficiency in email marketing.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator.

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